Coca Cola and Etisalat Partner with Soundcity MVP Festival.

Coca Cola and Etisalat  have partnered with Soundcity Africa’s biggest Pan-African music award festival, the 2016 Soundcity MVP Award Festival in another landmark feat and strategic association.

The world’s leading beverage company, Coca Cola and Etisalat, the Telecoms company that refined data speed with the roll-out of the unique 3.75G HSPA+ network in this integrated partnership – agreed between Soundcity Africa, Coca Cola Nigeria and Telecom, Etisalat Nigeria – will involve brand exposure appearing across a range of 2016 Soundcity MVP multimedia content in the run-up to, during and after the awards show on TV, radio and digital including on-ground/venue branding.

Soundcity MVP 2016 marks the return of the pop-culture phenomenon, award process and ultimate festival experience, which makes it a natural partner for Coca Cola and Etisalat, two of the most popular brands – beverage and Telecoms, vice versa.

Content will be published across a range of digital and social media platforms including the TV channel,, the official Soundcity TV and Radio mobile app and SoundcityTV’s branded accounts on Snapchat, Instagram, Facebook, Twitter and YouTube delivering incredible content to more than 50 million viewers, fans and followers. The Soundcity MVP is set to go down as Africa’s most talked-about and voted-for social media-enabled awards show.

In the days leading up to the show, Partners will have a dedicated area backstage at the Eko Convention center, Lagos refreshed by Coca Cola. Talent appearing at the 2016 Soundcity MVP will be able to stop by, interact and video content will be shot and syndicated across SoundcityTV channel, Soundcity MVP and social profiles outside the live broadcast.

On the night of the Festival, There will be a range of activations allowing fans at home to watch, interact and featured in the show themselves courtesy Soundcity Africa and Etisalat, with all of the action featured across #SoundcityMVP2016 social platforms, and live highlights throughout the evening from the red carpet show, backstage show, and the 2016 Soundcity MVP live show broadcast to audiences worldwide.

Follow @SOUNDCITYtv / @SoundcityMVP and check #SoundcityMVP2016 on Twitter and find us on Instagram or Facebook – #SoundcityAfrica. For Soundcity MVP Festival news, updates and press materials please visit